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Posted by drew10 on Feb 10, 2011
Activision Shows Its True Crime

Activision Shows Its True Crime

News today is that gaming behemoth Activision Blizzard is to can franchises Guitar Hero and True Crime in a restructuring of its business.

In a statement the company said, “…due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011. The company also will stop development on True Crime: Hong Kong. These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences.” So sod you lot that spent hundreds of pounds on all those Guitar Hero peripherals.

Activision also said they would be focusing on, yawn, Call Of Duty and announced a new studio for the franchise. The new Beachhead studio, named after one of Acitivision’s early titles will look to focus “Solely on the development of an innovative new platform and services for Call of Duty.” Whatever.

After closing one of our favourite developers Bizarre Creations (creators of Project Gothem Racing, Blur and Geometry Wars) earlier in the year, this latest news is another hammer blow to the public perception of Activision.

With former fan favourites Tony Hawks suffering poor sales likewise new ip’s such as Blur its doesn’t take a genius to work out things were going to have to change. And change they have with the gaming giant laying off over 500 staff, many of which come from the already suffering UK industry.

Surely these people that make the decisions on high must begin to look inwards, ip’s like Tony Hawks have been diluted so far away from what made them great that the original game style is all but lost amongst superfluous rubbish. The constant hype surrounding the annual launch of COD and other giant franchises means that new and original ip’s suffer with lower advertising budgets and less exposure.

If gaming continues along this trend then eventually all creativity will be strangled from the art-form.The search for profit out-weighing the need for innovation and originality. Activision seems to be treading a similar path to that of EA some ten years ago, churning out sequel after sub-standard sequel before it realised that this business model was a one-way ticket to doom. Now they have their house in order and have refocused to bring us some brilliant new ip’s and put effort into the sequels to make the buying public actually want to buy them on the strength of the game itself not just the wave of marketing that sells it.

We at G4A mourn the loss of Bizarre Creations and we hope to see them reunite even if under a new banner because these British studios, once fabled for being some of the most creative in the industry are becoming an endangered species.

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2 Responses to “Activision Shows Its True Crime”

  1. moonhead says:

    Hysterically it is only 18 months ago at the height of the Guitar Hero franchise’s powers that Activision’s senior knob head Bobby “The Cock” Kottick suggested they were going to go peripheral game only with TV plug in versions of Guitar Hero and Tony Hawks and do away with the console manufacturers entirely. Now they have just gone and dumped it all in the bin. They truly have become the most vile corporate games company in existence.

  2. bobbyhopadop says:

    Banking on COD isnt a good idea. I have read the sales figures for Black Ops but the series does seem to be in a decline.

    Looking at my friends list showed maybe 20-30 regular MW2 players last year, this year maybe 5-10 black ops players. In addition, everyone admits to being tired of it, while everyone who plays bad company 2 raves about that title.

    Surely a tide is changing. Would be nice to see that kotick drive them under.

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